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Not only does a twenty-minute video draw on a lot of data, it’s also a bit awkward to consume in a public setting (where most mobile learners are).
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Second, these are not good for mobile learners. I’m willing to accept this in exchange for incredible long-form content, but that’s the key: your videos have to be top notch and riveting all the way through if you expect to maintain interest for the duration. First, some learners won’t stay till the end. However, with longer videos, there are two things to keep in mind. And yes, there’s plenty of content that falls into this category. This is for complex topics-subjects that can’t be covered in enough detail in only six minutes. I can always justify watching just one more, while also feeling like I treated myself to something interesting and valuable. Six minutes is just long enough for learners to absorb something of value, but not so long that they can’t watch it (and complete a review quiz) during a coffee break.įrom my personal experience, I can attest that six minutes is a pretty addictive length for video content. That’s certainly a compelling case, and the bulk of your content should lie in this range. There is some research that says that six minutes is the optimal length for a video. To get to the heart of your course, you’ll need something longer.
DR NAJEEB LECTURES TOO LONG HOW TO
You can deliver very specific training information for how to use a piece of equipment, deliver a succinct recap (or introduction) to a module, or preview a course.
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That said, there’s not a lot of information you can fit into short videos. And the time commitment is low enough that there’s almost no reason not to watch them. It’s just long enough to give you a taste without giving too much away.
DR NAJEEB LECTURES TOO LONG MOVIE
(2–5 minutes)Įver notice how movie trailers are all about 2:30? I think there’s a reason for this. You can even repurpose content from other parts of your course to make them snappier and more engaging. So, keep videos here on the shorter side. After all, they came to that channel for something else. As you followers, subscribers, or (in the case of paid advertising) potential learners scroll down the news feed, you have the opportunity to catch their eye with content.īut even those who do stop to watch your video probably won’t stay for more than a few minutes. Social media is a fantastic medium for sharing video. Let’s take a quick look at some of the primary ways online educators put video content to use. There’s no right answer for all e-learning, but there is a right answer for you. The right video length for e-learning depends on context and application. How well do you think you’d remember information presented in the first minute? What if you were covering a complex historical topic, and were presented a pop quiz at the end of the video. Do you think you would still remember Step 1 eighteen minutes later? Almost certainly not. Now, imagine you were trying to learn how to do something. They’re covering dense material, some of it technical, much of it instructional. This all sounds great so far as it goes, but most online instructors aren’t delivering TED talks. What is the key point they want to communicate? It has a clarifying effect. By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. The 18-minute length also works much like the way Twitter forces people to be disciplined in what they write. So, you watch a great talk, and forward the link to two or three people.
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It turns out that this length also works incredibly well online. It is long enough to be serious and short enough to hold people’s attention. The rule has some pretty sound reasoning behind it. Of course, you could take your cue from the guidelines from the world-famous TED Talks: No presenter, no matter who they are, is allowed to deliver a talk longer than 18 minutes. So, how long should your e-learning videos be? TED Talks and the 18-minute rule. But online courses operate under different conditions, where the longer video format isn’t just unnecessary, it may even be counterproductive. Of course, in a college setting where learners have to travel to lectures, forty-five minutes-or more-isn’t so much to ask. It’s simply a tiring length of time to listen to someone monolog. And no, it’s not because attention spans are shrinking. Why? Because a forty-five-minute lecture is more than what the average learner can process in one sitting. If they are, they’re probably pausing it mid-stream and coming back to it later. If your video strategy for creating course videos was to tape a lecture and throw it online, it’s unlikely many of your learners are staying till the end. But how long is too long? And how short is too short? Videos are an essential aspect of online education.